Booth’s Gin is legendary. Born in the heart of Clerkenwell, the brand's story was full of character but lost in time. Working with Diageo, we brought an icon back to life, and we captured the launch of Booth’s Gin through film.

To achieve this, I first storyboarded and created an animatic of the final film using a mock-up of the Booth’s bottle and filmed the various shots on an iPhone. We collaborated with a prop artist to re-create a gin bar in a small studio in Covent Garden, and we worked with Packshot Factory to capture ‘in-camera’ liquid effects to showcase the unique golden colour of Booth’s Gin as well capturing all the glorious details of the new bottle structure and identity.