As part of an evolving workstream, the Persil Microsite brings the key brand assets to life in a digital environment.

Before handing the experience over to a developer, it was essential that we create an animated mock-up of the journey and creatively explore how the KBAs interact and work hard to deliver pockets of storytelling throughout. The stop-motion and layered style of the brand work well together to take the user on a journey and add depth to KBAs that sit on the pack.