Callaly is a new D2C brand and the first in almost 80 years to revolutionise the feminine hygiene industry with its patented design, the Tampliner. The launch film was featured on the website to introduce the new brand, packaging, and product range to new consumers. The film features live-action footage and motion graphics to bring the brand’s story and products to life. The stop-motion style helps to knit together a variety of content and elevates the brand’s refreshingly upbeat tone of voice.

https://www.calla.ly/gb/home